IKEA

color-averaged ikea catalog, from infosthetics, who sourced it from jason salovan.


























a full-size, 374-page reproduction of the entire 2007 IKEA catalogue, reduced & abstracted to only averaged color & lay-out structure.

"with an estimated 175 million copies distributed in 2006, the IKEA catalogue is thought to have surpassed the Bible as the most published printed work in the world. this group of 3 projects (374 Farben, Field Guide to Style, and Color & Catalogue) transforms that ubiquity of design into "varied pure color arrangements"."

see entire catalog here.


"surpassed the bible," is thought-provoking. i was in ikea this past sunday night and felt very zen during my two hour visit. ...was looking around for illuminated object insights and observed myself walking strange, labyrinthine paths around the store... bringing objects from all over the store to hold up against all types of lights... like bizarre offerings to lampshade alters. spent over a hundred on prototyping materials and impulse-purchased idea for a cork board substitute. and if that's not religious zeal, i don't know what is.

i will put up a picture of my cork board curtain later when i'm at home. i'm very happy with it; but will be happier once i get the paperclips that i want.