Thursday, July 12, 2007

environmentalism ad

this billboard is so so so clever--almost a tongue-in-cheek use of "solar power." it's an awning that casts a shadow that rises over the course of the day.

simple aesthetic really lends to the honesty of the message. overall, it is a comprehensive design that reflects the wwf as people who really pay attention to the details in nature... like "celestial mechanics."

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