saw this on nytimes book design review: a promo video for a novel, the gum thief, by douglas coupland.
question one: when did book releases start warranting youtube videos?
question two: since when did staples have such an iconic brand language?
just seeing the taupe-painted rafters of the ceiling in this video gave me that incredible sense of productive calm that i get every time i walk into a staples... (if anyone didn't know, i have a total office supply fetish.) plus, this video really illuminates the whole signage-as-brand thing that you see in these kind of large stores. those black signs with white type (helvetica, of course, but narrow? bold?)-- could this video be anywhere else?
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